Experience with Promotional Advertising

With 25 years of experience in the Advertising and Promotional Products Industry, I have an excellent understanding of the power of promotional advertising when used correctly.   My passion for the industry and ability to be creative, magnify the effectiveness of the promotion.

My first 8 years in the industry were spent working directly with the “end user” on developing promotions to achieve their individual goals.  Then as the National Sales Manager for a major stuffed animal supplier in the United States, my focus was National Accounts.  For 3 years, I introduced and reinforced the company’s abilities and built our reputation.  Traveling the entire United States, I was responsible for hiring our representation, negotiating  special programs, addressing conflicts and teaching sales people how to develop successful promotions utilizing Plush Animals and Custom Mascots.  For the next 15 years, I represented 8-10 suppliers (at the same time) in the Promotional Products Markets covering  seven western states.  I created memorable programs to reinforce my relationship with distributors.   My Birthday Box program was the most popular with a box full of birthday greetings from each of the companies we represented including a product from their line with a clever birthday message.  Example: A wood crate full of cashews with the imprint. “Another birthday? Nuts!”.

My strengths in the branding and sales include:

  • Excellent Presentation Skills
  • Networking
  • Professional and timely follow up
  • Ability to isolate the goal and develop a creative program with a specific target
  • Determine ”Return on Investment”

Some areas of my expertise include:

  • Gift with purchase, purchase with purchase
  • New product introductions
  • Trade show traffic builders
  • Membership programs

I have a very good understanding of these decorating processes:

  • Embroidery
  • Screen printing
  • Sublimation
  • Pad printing
  • Laser engraving
  • Heat transfer
  • Decal printing
  • Four color process label w/dome